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Corporate reputation in supply chain management – the Sino-European perspectives

Corporate reputation in supply chain management – the Sino-European perspectives

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Adam Figiel

Recenzent: dr hab. Marta Mańkowska, prof. US

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spis treści
  • Introduction
  • Chapter 1. Foundations of Corporate Reputation in Global Supply Chains
    • 1.1. Defining Corporate Reputation in the Context of Supply Chains
    • 1.2. Reputation as a Strategic Asset in Multinational Networks
    • 1.3. Drivers of Reputation Risk and Trust in Supply Chain Relationships
  • Chapter 2. The Sino-European Supply Chain Ecosystem
    • 2.1. Trade Structures, Policies, and Institutional Frameworks
    • 2.2. Cultural and Ethical Norms in Business Practice
    • 2.3. Strategic Interdependence between China and the EU in Key Industries
  • Chapter 3. Reputation Building and Maintenance in Supply Chains
    • 3.1. Transparency, Traceability, and Third-Party Certifications
    • 3.2. Sustainability and ESG Compliance as Reputation Catalysts
    • 3.3. Communication Strategies across the Supply Chain
  • Chapter 4. Reputation Crises and Recovery in Sino-European Supply Chains
    • 4.1. Typologies and Sources of Reputational Crises
    • 4.2. Case Studies: Failures in Quality, Labour Standards, and Environmental Impact
    • 4.3 Reputational Risk Mitigation and Crisis Response Mechanisms
  • Chapter 5. Technology, Data, and Reputation Management
    • 5.1. Digital Platforms, Blockchain, and Trust Engineering
    • 5.2. AI and Predictive Analytics in Monitoring Reputation Risk
    • 5.3. Cybersecurity, Data Governance, and Reputational Exposure
  • Chapter 6. Comparative Corporate Reputation Practices – China vs. Europe
    • 6.1. Reputation Management Philosophies in Chinese vs. European Firms
    • 6.2. Branding, Guanxi, and Stakeholder Relations in China
    • 6.3. Reputation-Driven Corporate Governance in European Supply Chains
  • Chapter 7. Future Directions in Reputation and Supply Chain Strategy
    • 7.1. Geo-Economic Tensions, Deglobalization, and Reputation Strategy
    • 7.2. Toward Ethical and Resilient Supply Chains: Policy and Industry Perspectives
    • 7.3. Reputation Leadership in the New Supply Chain Paradigm
  • Concluding Remarks

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